Behavioural Economics++

Just listned to the latest Radio Open Source podcast, where Christopher Lydon has a conversation with Cass Sunstein about how behavioural psychology has influenced economic policy-making and ideas on how “the consumer” decides and takes risks.

Very interesting show and one of the better ones in a loong while. I think also that several of the ideas discussed in the show can work well within the software development field – especially the assumption that people are “busy with their lives” and don’t want to use much time on making decisions that could have been set as “sensible defaults” in the application they’re using. Good stuff!

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